U.S. Sales and Dıstrıbutıon
Getting your product to market
With an established network in the U.S. retail market, Anatolia Defense Group works with inventors and new product developers to commercialize their products. We can match your product with the appropriate category champions to launch distribution.
Determining how to sell your product comes down to the “4-P’s” or Product, Promotion, Price and Placement. Entire marketing strategies are built around this. Product positioning dictates brand strategy. From there it is necessary to determine price, sales tactics, marketing campaign and budget.
Products are sold through single or multiple channels. For both consumer and commercial clients, we build strategies to identify which is most suited to products based on categories of trade. We then focus on the best avenues for introducing your product and become partners in product launch and ongoing fulfillment.